New York Times Bestselling Author
The science of a better life — found by doing things the hard way.
"The most rewarding things in life come on the other side of hard."
Translated across more than 60 countries and used by pro sports teams, Fortune 500 companies, and elite military units.
Our climate-controlled, overfed, underchallenged lives may be quietly making us sick, sad, and soft. A 33-day Arctic expedition and the world's leading scientists reveal how deliberately embracing discomfort reclaims a wild, happy, healthy self.
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From food and stuff to information and influence — why can we never get enough? Drawing on anthropology, neuroscience, and psychology, Easter uncovers the hidden "scarcity loop" driving our cravings, and how to rewire it to thrive with enough.
Explore the book →Long, curious conversations with the people who've gone to the edges — and the science of why doing the hard thing pays off.
Michael turns frontier research into practical, unforgettable talks on performance, resilience, and behavioral change — for audiences ranging from Fortune 500 leadership to elite military units.
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Michael Easter is the New York Times bestselling author of The Comfort Crisis and Scarcity Brain. His work has been published in more than 60 countries and featured in The New York Times, Men's Health, Outside, the Wall Street Journal, and on Good Morning America.
He has spent 33 days in the Arctic backcountry, hunted his own food, and traveled the globe interviewing the world's top researchers, athletes, and thinkers — all to understand how modern comfort is reshaping us, and how to push back.
Michael is a professor at the University of Nevada, Las Vegas, where he co-directs the Public Communications Institute. He lives in Las Vegas.
